About Ripley's Believe It or Not!
For exactly one hundred years, Ripley’s Believe It Or Not! has cornered the market on the extraordinary, the death defying, the odd and the unusual. The phrase Believe It Or Not! is known the world over and has come to symbolize how we marvel, interpret and relate to the wonders of our planet—man, beast and everything in between. The originator of this iconic brand, Robert Ripley traveled the word to showcase breathtaking feats, people and events with a childlike sense of wonder and it captivated men, women and children alike—people couldn’t look away; they simply had to tune in. That spirit of breaking new ground, of bringing remarkable, one-of-a-kind events and personalities to television and capturing the public’s imagination is how we’re presenting this iteration of this storied television franchise.